Right shoes, right place, right time. That what drives Merchandising. We manage to achieve this by analysing previous years and seasons. By looking at future trends with the range management and marketing teams, and bringing the two together to formulate new plans.
There’s retail merchandising and wholesale merchandising. Retail looks at stock within stores, grouping the stores and deciding which stock should go into them. Wholesale works with the global sales team, determining which shoes will be popular and gathering all the information to make plans and put plans into action.
Right now we’re developing merchandising internationally, working on new ranges and innovations like in-store kiosks and new shops fits.
Merchandising offers a 360 degree view of the business, and the chance to work with several different teams to achieve our targets. We may have a truly global brand, but we’re also specialist enough to stay intimate with our products.
Typical roles include ...
- Merchandiser Controller
- Assistant Merchandiser
Spotlight on a ... Merchandiser
As a Merchandiser, it’s all about making sure that the right stock is in the right place at the right time. It’s a big logistical challenge, especially when you consider that we’ll have more than a thousand stores across the world by the end of 2011. And, as you can imagine, it takes quite a skill set to make it happen.
A head for figures, the ability to analyse data and identify and manage stock risk, not to mention commercial flair to maximise sales opportunities. You’ll be involved in range building, forecasting demand, analysing trade, managing stock and planning promotions. Variety’s a daily occurrence for our Merchandisers.
Expect to travel around too, in the UK and overseas. Lots of our Merchandisers are involved in the International Store Expansion programme, helping to make our ambitious international growth plans an on-the-ground reality.