Ailis - Group Assistant Digital Designer

posted by Sara Metcalfe
13 April 2016

My job involves referring to our large bank of imagery in order to create assets in the form of banners, static pages and emails for our website, social media pages and the Marketing and Site Trading teams. We work really closely with all the regions to ensure that all our content blends with site merchandising and sale graphics. 
Digital Creative is so fast paced and versatile. We constantly have projects and campaigns to work on – it’s not unusual to have up to 20 different projects a day!
Most days, we start upon receipt of a brief for a new project and get to work immediately. Each brief will include: the seasonal direction, type of imagery to include etc. We take this brief as a basis for a new project, which we will work on for up to a day or two, constantly building on the content and instructions previously outlined. We will source the appropriate images and then fit them with the general narrative using Photoshop. 
We always work ahead so, at the moment, we are focusing on our winter season. Currently, I am creating an email based on ankle boots that will be sent out to all our consumers. In line with this, I am also creating a static boots page for our Kids category.

Ailis - Group Assistant Digital Designer

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