I love being part of building a global brand

posted by Clarks Jobs
16 April 2013

My role involves using consumer insight to understand our target consumer, then build the strategies to communicate the Clarks brand to these people. I focus specifically on our male consumer, and also on consumers of our more irreverent Clarks Originals sub-brand - it's a mix I really enjoy. I work with markets all around the world and with our PR, advertising and retail communications agencies to develop seasonal marketing campaigns. I love seeing a campaign come to life and the impact it has. I also get a huge buzz from managing my team, they all show how much they love our brand through the work they do every day.

One of the most challenging elements of the job is having to get so many stakeholders to buy into my ideas: it's time consuming, but important! What makes working for Clarks different is the scale and complexity of the business. One particular highlight was leading our 'Brand World' project which created a new expression of the Clarks brand and our values. It was the single biggest game-changer since I joined the business, and has radically shifted the way we position our brand.

Darren, Marketing, UK

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