We pride ourselves on providing customer experiences that are every bit as unique as our footwear. It’s what’s kept our place as a much-loved feature of the high street for generations and it’s what drives our online retail success. As Global DTC Marketing Manager, you’ll play a major part in shaping those experiences as you coordinate marketing teams, manage asset delivery and champion technological innovations that make us smarter and better at providing the experiences our customers love.
Your work will cover both digital and bricks-and-mortar retail and will be focused on aligning assets and DTC content so that, wherever our customers encounter us, we’re always the same unique Clarks – aligned across all of our channels and always decidedly different to the competition. You’ll collaborate with global brand teams to manage content projects with global reach, while making sure that projects are properly resourced and the necessary problem-solving mechanisms are in place. It’s your plan, and you’ll carry it out to a tee.
You’ll also always have one eye on the market. It’s about understanding customer behaviours and knowing which technologies to use in order to harness those behaviours to create commercial opportunities. People love us because we do things first and we do them better than anyone else. That goes for our brand experience as much as it does our iconic styles. Achieve the same with your direct to consumer marketing strategies and you’ll be onto a truly special career.
A bit about you
Not only have you got a natural flair for digital marketing, you’ve got a success-filled track record to back it up. So you know just what goes into making customer experiences extra special and you’ve got all the tools at your disposal to put together truly innovative seasonal strategies and implement them for maximum commercial gain.
Why is that? Because you’re switched on to the market and you know a good idea when you see it. It could be a new Digital Marketing innovation, a particularly compelling brand website, a new content production strategy or a new way gain SEO advantages – whatever form innovation takes, you’ll be pro-active in incorporating it into strategies that bring measurable improvement to our DTC Marketing.
It comes down to a flexible, open-minded approach – and it’s what makes you perfect for a role like this where you’ll be juggling diverse tasks. Liaising with internal and external teams to deply aligned strategies online and in stores. In a changing market, brand experiences are multifaceted and diverse. That’s why, when you can co-ordinate everything that goes into making those experiences great, you’ll be in line for some serious rewards.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950 to the iconic Wallabee, each design has an instantly recognisable signature – a unique combination of craftsmanship and innovation that make it unmistakably Clarks.
Clarks is a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.
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Visit us at clarksjobs.com, follow us on Twitter and become a fan on Facebook. Just look for @JobsatClarks Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.