The focus of your team will be on the ‘how’ ‘what’ and ‘where’ of our SEO and PPC ad spend. How do we reach the right audience? What do they want to see? Where are they most likely to see what we are offering? And how do we use SEO to make sure we are as visible as possible? These are the questions your team will answer as you help get the numbers – session numbers, order numbers and revenue – moving in the right direction.
It’s about making everything we do within the realms of PPC and SEO as commercial as possible and making sure we’re getting the best value for money from the performance marketing budget. You’ll record and analyse SEO and PPC performance data and help us gain insight crucial to spending decisions. You’ll provide support to PPC and SEO teams to make sure we hit our commercial goals. You’ll help brief our internal design team. And, you’ll liaise with our external ad agency to make sure our SLA is honoured and that we get the best, most creative ideas from them.
As Performance Marketing Assistant, your handling of data and working relationships will make sure that we always present our best, most commercial side to the customer. If you can do that, there’s a world of opportunity for you at Clarks.
A bit about you
Maybe you’ve recently graduated. Or maybe you’ve been in Ecommerce a while now. Either way, your experience has been gained working alongside Project Managers, playing your role in wider the team to ensure that invoices are processed and budgets are adhered to. Which, ultimately means that everyone is on track and moving forward. You’ve seen first-hand the client/agency relationships and it’s given you a taste of how Performance Marketing works. And now you’re ready for more – eager to improve your understanding with the same energy and enthusiasm you put into every interaction with your colleagues, stakeholders, and our external partners.
That flair in managing work relationships is matched by your data handling. For you, it all boils down to data. You can organise, present and interpret it, all with the aim of gaining insight into our customers and what makes them tick. Being data-centric in your approach, you’ll have a solid understanding of the full Microsoft Office suite. And all the better if you’re experienced with tools like GA360 or PowerBi. But with the right attitude and commercial focus, there’s so much you can learn here.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now.
In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950 to the iconic Wallabee, each design has an instantly recognisable signature – a unique combination of craftsmanship and innovation that make it unmistakably Clarks.
Clarks is a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.
We’ve already told you about the degree of flexibility you’ll enjoy as a valued addition to our business – but that’s just the start. As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of other benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare. And, as everyone loves new shoes, you’ll also get a very healthy discount on our products.
We love hearing from great people
Visit us at clarksjobs.com, follow us on Twitter and become a fan on Facebook. Just look for @JobsatClarks
Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.