As Global PR Manager, you’ll work across a full spectrum of PR strategy – at the controls, making things happen. Whether that’s planning and implementing PR initiatives or developing the partnerships and relationships that will grow our audience. The things you do are designed to make waves. From creating PR toolkits to liaising with creative agencies, as well as managing press requests and developing relationships with influencers and industry leaders. You will be also be responsible for Global coordination/management across our Regional internal teams as well as goal setting and programming a more strategic approach. It’s all geared towards getting our iconic brand the best coverage possible and inspiring the kind of engagement that turns new audiences into dedicated customers.
Part of what makes you so vital as Global PR Manager is the proactive approach you take. You’re always aware – always monitoring the PR environment and always measuring the outcomes your work generates. You’ll constantly be up to date with the latest PR and market trends, using that information to make your PR strategies that bit sharper and more appealing than those of our competitors. Most importantly, you’ll monitor everything. Everything is up for review. And you’ll respond quickly when you identify an area for improvement. That’s how you’ll keep us one step ahead of everyone else – which is where our customers will be looking for us.
A bit about you
You know how the PR machine works and you’ve used it to great effect. In fact, you’ve built the toolkit that makes strategies work. That might have been in PR, corporate, or marketing comms -- or somewhere else that has given you experience in handling significant budgets (you’ll be responsible for £1million annually) and managing external agencies. That requires a deep understanding of the way branding and its associated channels work – knowing the merits of each and how to use them in a way that optimises PR strategy and makes innovative, best-value use of PR spend.
You’ll be managing at a high level. That means being experienced in developing relationships with freelancers and third parties so that we can get the best, most creatively outstanding results from them. It comes down to communication and teamwork. Being the kind of manager that is in authority because they are an authority in their field. You’ve got history with this stuff: securing great coverage and developing social media campaigns that cut through the noise to earn genuine engagement. You’ve measured results and tweaked strategies to bring huge wins. With your insight, you can make the most of any opportunity that comes your way. And that’s just what you’ll do here.
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now.
In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950 to the iconic Wallabee, each design has an instantly recognisable signature - a unique combination of craftsmanship and innovation that make it unmistakably Clarks.
Clarks is a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.
We’ve already told you about the degree of flexibility you’ll enjoy as a valued addition to our business – but that’s just the start. As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of other benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare. And, as everyone loves new shoes, you’ll also get a very healthy discount on our products.
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Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.