As the Performance Marketing Manager, it be will down to you to drive strategic channel activities, development and commercial growth to deliver sales for the UK & ROI. You will be accountable for defining and delivering the digital marketing and CRM approach across all channels, to support overall ecommerce commercial targets in addition to growing the volume of the Clarks consumer database and driving consumer lifetime value improvement.
You will bring your passion and determination to drive audience segmentation strategy to meet commercial targets and create a customer centric approach to consumer communications in all channels. Leading, motivating and developing your team will be crucial as you will be responsible for managing a team covering SEO, PPC, Email, Affiliates & Display
You will also be crucial in developing and implementing the strategic delivery of CRM to deliver commercial sales target and be presenting customer journey analysis, profiling and reporting to inform segmentation and future personalisation plans across all channels.
Ideally you will already have an extensive knowledge of marketing strategies, proven hands on evidence of driving performance and growth across digital channels including search, email, affiliates and display. You will have knowledge of how to measure and maximize ROI across various performance marketing channels with the ability to develop and optimise a database. Exposure to customer web analytics, website tracking and attrition will be crucial in this role.
You will be a supportive and inspiring leader with a track record of successfully guiding teams through change.
Preferably you would have developed and delivered an integrated digital strategy preferably in a retail sector.
Experience with CRM Database systems and a good hands-on knowledge of digital channels is required. In regards to analytical technical ability, history of using Google Anayltics, Tagman and Coremetrics is advantageous.
As part of this role you would be managing partners and service providers including agencies, you need to be able to build strong relationships and have excellent communication skills.
Life with us
Over 46 million pairs of Clarks shoes are sold globally. That makes us a £1.5 billion business and a truly worldwide brand. We now have some 12,000 employees across 75 different countries – everywhere from Europe to the Americas. Despite being the world’s leading global casual footwear brand, we’re still majority owned by the Clark family and based in Street, Somerset – where the Clarks business began. Street is the nerve centre of our business, driving growth and the whole Clarks success story.
We’ve already told you about the degree of flexibility you’ll enjoy as a valued addition to our business – but that’s just the start. As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of other benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare. And, as everyone loves new shoes, you’ll also get a very healthy discount on our products.
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Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.