When it comes to email marketing, you’re the person our Performance Marketing Specialist will depend on to own the briefing, the build, and the execution of our campaigns. Making sure our copy zings with irresistible messaging. Growing and maintaining our consumer email database. Understanding our trading plans and using the smartest available email marketing techniques to help us deliver on them with smart, engaging email content. Reporting on every campaign and using your findings to drive order value, visitor volumes and CTRs. That’s what we mean by ‘owning’ this role.
A lot of what you do will depend on your own email marketing expertise. But that expertise is only as effective as your ability to work with others in your team and third parties too. So, as well as working closely with content, design and technical teams, you’ll also be in regular communication with financial teams and external tech providers. So you know that everything – from email campaigns to the budget and PO processes you manage – runs on schedule and contributes to the digital transformation that is integral to our growth as a business.
A bit about you
You’re someone who thrives in the retail world. But, for you, the shop floor is the marketing email campaigns you create. That’s what you’re experienced in, whether as part of an internal marketing team or agency. And when you hit the shop floor (or hit ‘send’ in your case) you always keep the customer interested. Giving them what they want to hear about our products. Because you know the market trends. You understand customer shopping habits. You’ve got the skills with MS Office, Dreamweaver and HTML experience is really useful, but not essential. So, not only do you know how to build an email, your knowledge of best practice and the email landscape are skills you’ve refined. And that’s why the campaigns you create hit the bullseye every time.
How do you do it? Sure, you do your own research – after all retail is something you’re passionate about. But it’s also because you’re so good at networking. Taking a hands-on approach and talking to others within the organisation. Always looking to get the inside scoop that will optimise our content and give us the edge over our competitors. And, as you grow that internal network, you’ll improve our customer base and be developing a great career for yourself with a world famous brand.
Life with us
Over 46 million pairs of Clarks shoes are sold globally. That makes us a £1.5 billion business and a truly worldwide brand. We now have some 12,000 employees across 75 different countries – everywhere from Europe to the Americas. Despite being the world’s leading global casual footwear brand, we’re still majority owned by the Clark family and based in Street, Somerset – where the Clarks business began. Street is the nerve centre of our business, driving growth and the whole Clarks success story.
We’ve already told you about the degree of flexibility you’ll enjoy as a valued addition to our business – but that’s just the start. As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of other benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare. And, as everyone loves new shoes, you’ll also get a very healthy discount on our products.
We love hearing from great people
Visit us at clarksjobs.com, follow us on Twitter and become a fan on Facebook. Just look for @JobsatClarks
Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.