We are building a powerful in-house creative team at the heart of the Clarks business. As Copywriter, you’ll take the lead on our copywriting practice as you work with internal and external copywriters to develop industry leading copy for a wide range of media. Not only will you help deliver Clarks’ trade and consumer marketing programmes, but your work will also support our internal leadership communications. You will work with fellow creatives to come up with original and compelling communication concepts and thanks to this 360 degree approach, you’ll be instrumental in the development of Clark’s Tone of Voice. It’s a big responsibility but an exciting opportunity to create great ideas that will determine Clarks’ brand personality and positioning in a competitive global market. Your copy and concepts will be the driving force behind our sales, the key to engaging with our customers and the foundation that supports our brand.
A bit about you
You might have held a Senior Copywriting role in an agency or in house team – either way, you’ll have solid experience creating engaging and impactful copy for a wide range of customers. Creatively driven and used to writing conceptual copy for internationally renowned brands, you’re able to build a tone of voice that is quintessentially Clarks – we’ll rely on you to use this tone of voice and the content you develop to drive all our brand communications. We want a creative problem solver who is focused on our consumers – your passion for quality will be infectious and you won’t be phased by deadlines or working on numerous briefs at one time. As well as being up to date with the changing attitudes of consumers and cultural and fashion trends, you’ll know what it takes to create copy and concepts – from research and conception through to pitching and presenting. Team this with your drive to understand what makes a target audience tick and your excellent creative crafting skills, your creative solutions will be second to none.
We’re looking for an inspirational person with the ability to influence our key stakeholders – you’ll help gain buy-in and mould the end result of marketing concepts by working alongside the Group Head of Brand Creative and Creative Team Leads. Yours are the skills we are looking for to make sure that all material stands out from the crowd and is consistent with Clark’s personality.
Life with us
Every 60 seconds, 105 pairs of Clarks shoes are sold globally. That makes us a £1.6 billion business and a truly worldwide brand. We now have some 15,000 employees across 75 different countries – everywhere from Europe to the Americas. Despite being the world’s biggest everyday footwear brand (by sale volume), we’re still owned by the Clarks family and based in Street, Somerset – where the Clarks business began. Street is the nerve centre of our business, driving growth and the whole Clarks success story.
To read more about the Clarks brand visit www.clarksbrandjobs.com
As well as development opportunities, pension and a competitive salary, you’ll also enjoy a variety of benefits. These range from 25 days’ holiday (plus bank holidays) to discounted healthcare. And, as everyone loves new shoes, you’ll also get a very healthy discount on our products.
We love hearing from great people
Visit us at clarksjobs.com, follow us on Twitter and become a fan on Facebook. Just look for @JobsatClarks
Clarks International believes that the principle of equality of opportunity is fundamental to the company's operations. Our long held aim is to provide just and fair treatment for all employees. We will not discriminate on the grounds of sex, age, disability, marital status, colour, race, religion, ethnic origin, sexual orientation or gender reassignment.
· Art college graduate – degree in communications/advertising/ Journalism