Spotlight on a ... Brand Manager

Understanding consumers. That’s the speciality of our Brand team. We need to understand their lifestyle, attitudes and needs, and then build strategies that will communicate the Clarks brand to these people. As a Brand Manager, you’ll focus on a particularly category of Clarks products or a specific market segment, Men’s, for example.

Whichever area you’re specialising in, you’ll work closely with regions and markets around the world, as well as with our PR, advertising and retail communications agencies, to develop seasonal marketing campaigns. This can include everything from photo shoots, press days, digital, retail and wholesale channels, print and other advertising. It’s up to you to provide collateral for different channels, strategy and direction that our markets around the world can use. It’s a fantastic area to work in.

Rightly, we’re immensely proud of our brand and we’re excited by the prospect of taking Clarks to new markets in exciting, even unconventional ways. Seeing innovative campaigns come to life is a fantastic feeling and there’s a great buzz when you’re working with inspirational, creative and passionate colleagues.